It’s an interview with Marketing and Sales Strategist it’s my friend Stephen Moegling. This episode is about: Understanding Your Audience’s Mindset.
About a year-and-a-half ago, I finally had it with my website. I almost avoided directing people to my website because I didn’t think it represented me well. A good friend of mine had recently updated her website and it was amazing. I asked her if she did it on her own because it was impressive. She introduced me to Stephen who helped her with the content of her website. After one conversation with Stephen, I decided that I needed Stephen’s expertise.
Much of the content you see on my website is a result of Stephen helping me to say what I wanted to say. What’s better, is that he helped me say it the way that I would say it. Stephen also has helped me with launches like last year’s successful Authentic Summit. To say that I appreciate Stephen for what he has helped me to do is an understatement.
In this interview, we talk about:
- Stephen shares a practical way for visionaries to check-in with their audience and to rightly prioritize their myriad of ideas.
- How to have a sales conversation without a sales conversation. This is an extremely authentic way to sell to your ideal client.
- Stephen shares his theory about why people buy.
- As a tool to understand your audience’s mindset, Stephen walks through four stages of the buying experience. And, how to use this tool to know how to talk to your audience.
- I even get Stephen to share his method for quarterly retreats for reflection and preparation for his “next quarter” goals.
Resources Mentioned In This Episode:
- Dan Sullivan
- Book: The 7 Habits of Highly Effective People by Stephen Covey
- Book: The Slight Edge by Jeff Olson
- Book: Good to Great by Jim Collins
Connect with Stephen
- Website: StephenMoegling.com
- On LinkedIn: Stephen Moegling
- Via Email: stephen@stephenmoegling.com
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Thank you for listening to The Authentic Leader Show Podcast.
I look forward to hearing from you. Until then, remember, you don’t need to be a leader of leaders. Just be the leader others want to follow. Be, an Authentic Leader.
