Today’s episode is called, “You Can Not Do A Goal. You Can Only Do An Activity or Behavior.” There is so much goodness in this quote from today’s guest.

Today’s interview is with the Founder and CEO of two thriving companies, both WebStrategies and Selling Forensics, Neal Lappe.

In this interview, you’re gonna hear us talk about:

• Writing his two books and what was different about Neal’s second book.
• The value of clarity and why it’s worth spending time on clarity so that we can manage all that comes at us.
• The major downfall of how people deal with problems.
• Neal also shares what he believes is the most common challenge to creating a culture of execution.
• And, of the 4 principles of execution, what he believes is the key principle.
• Neal also shares two words that are often received negatively but says are critical when creating a healthy work culture.
• He also shares what a leader must do to achieve long-term success, and even shares the magic bullet for leaders to create motivation in others. I think you will like this answer.
• Neal also shares what he does every morning.
• We also talk about why August 5, 2003 was pivotal to Neal’s current career.
• “Devoted” is a word Neal uses several times in this interview. You will pick up why this word holds so much meeting for him.
• Also we talk about a leader’s responsibility to “candor”.
• and much, much more.

Neal is a leader’s leader. He has been: President of this region’s American Marketing Association, Ambassador for the Greater Richmond Chamber of Commerce, Chairman of the Chesterfield County Chamber of Commerce, Chairman of the Virginia Council of CEOs,

There is a little background noise you will pick up as we were in an office with some office interaction happening.

Resources Mentioned In This Episode:

• Book: The Forensics of B2B Selling
• Book: The 4 Disciplines of Execution

Connect with WebStrategies, Selling Forensics, and Neal:

On Facebook, LinkedIn, Twitter, or at WebStrategies and Selling Forensics, Neal Lappe.

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