It’s an interview with the Founder of Market Makers, it’s Bill Keeler. This episode is about how: There Is No Such Thing As Selling.
Bill and I only recently met but as you will hear in this interview, it’s amazing how much we see each other now.
Bill has a great story and his path to business ownership may sound disjointed but ends up how I find many small businesses start out, with resistance and a lot of mistakes.
In this interview, we talk about:
- Bill shares his pivot from the traditional sales approach he was taught in his early career which is, what he calls, an “easier way to sell”.
- What “Market Makers” really means?
- What salespeople to do unknowingly impact their effectiveness.
- What three things a salesperson must learn about their customers.
- Bill even shares what leaders say that erodes their effectiveness as a leader. I’d love to hear from you if you have ever had this experience?
Resources Mentioned In This Episode:
- Book: The 33 Ruthless Rules of Local Advertising by Michael Corbett and Dave Stilli
- Book: The Collaborative Sale: Solution Selling in a Buyer Driven World by Keith M. Eades and Timothy T. Sullivan
- Book: 7 Habits of Highly Effective People by Stephen. R. Covey
- Book: Contagious: Why Things Catch On by Jonah Berger
- Book: Communication Catalyst by Mickey Connolly and Richard Rianoshek
- Book: Mastering the Rockefeller Habits: What You Must Do to Increase the Value of Your Growing Firm by Verne Harnish
- Book: Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares
- Book: The Power of No: Because One Little Word Can Bring Health, Abundance, and Happiness by James Altucher and Claudia Azula Altucher
Connect with Bill
- On LinkedIn: Bill Keeler
- Website: MarketMakers-Ideas.com
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Thank you for listening to The Authentic Leader Show Podcast.
I look forward to seeing you next time. Until then, remember, you don’t need to be a leader of leaders. Just be the leader others want to follow. Be, an Authentic Leader.