It’s an interview with Founder and Chief Idea Officer of Madison+Main, it’s Dave Saunders. This episode is about: “How You Can’t Ignore Bold.“
Today’s guest is Dave Saunders. Dave is a nationally recognized brand and marketing expert. And, has been featured and quoted in over 100 print publications like The Wall Street Journal, The New York Times, The Guardian, and Wired Magazine.
He’s even been on Wheel of Fortune.
In this interview, we talk about:
- He explains why “Bold Brands Win” is more than a mantra or a tag line.
- Why his business model prevents him from taking on a really big client.
- Dave explains his 5A MarCom strategy when speaking to your target audience.
- He also shares why the original 4Ps of marketing needs to be 7Ps.
- What’s working on Social Media right now.
Resources Mentioned In This Episode:
- Book: Be More Pirate: Or How to Take on the World and Win by Sam Conniff Allende
- Book: Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
- Book: The Courage to Create by Rollo May
- Book: Lateral Thinking: Creativity Step by Step by Edward De Bono
- Book: Six Thinking Hats by Edward de Bono
Connect with Dave
- Website: Madison + Main
- LinkedIn: Dave Saunders
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Thank you for listening to The Authentic Leader Show Podcast.
I look forward to hearing from you. Until then, remember, you don’t need to be a leader of leaders. Just be the leader others want to follow. Be, an Authentic Leader.
