It’s an interview with Founder of CreativeMktGroup, it’s my longtime friend Natalie McNamara. This episode is about: “Strategically Building a Team and Organizational Culture.”

Today’s guest is Natalie McNamara. Natalie and I go back to the beginnings of both of our businesses. We were in a business development group together and both of us know the early ugliness and triumphs getting out businesses off the ground.

Those were tough days, and I must say watching Natalie’s growth in her business has been an inspiration and motivation for me as I grow my business.

In this interview, we talk about:

• We talk about Natalie’s early start as a solopreneur and then her mind-shift moment that it took for her to establish a very strategic team.
• Natalie shares the intentional culture she has purposefully created and how part of that culture helped to create flexibility during the work-from-home period of the pandemic.
• She explains why starting with the first step is what allowed her to create her business and because she had no choice but to make it work, it helped to cause her success.
• How some hard feedback from an attorney client expanded Natalie’s approach to serving her clients today.

Resources Mentioned In This Episode:

• Book: Naked at Work by Danessa Knapp
• Podcast: Episode 56 with Danessa Knapp
• Book: The Big Leap by Gay Hendricks

Connect with Natalie

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I look forward to hearing from you. Until then, remember, you don’t need to be a leader of leaders. Just be the leader others want to follow. Be, an Authentic Leader.