It’s an interview with B2B Marketing Messaging Expert it’s Chala Dincoy This episode is about: “Solving Your Prospect’s Most Expensive Problem.”
Chala and I met recently online and immediately made a connection. I attended one of her programs and as you will see in the coming weeks and throughout the year, I have increased the clarity of who I serve in my business.
Before the pandemic, Chala was an international headline keynote speaker, but all that changed when she couldn’t travel across the Canadian border. She has a terrific pivot story about finding a way to be grateful during the pandemic.
In this interview, we talk about:
- Chala shares the “magic formula” so that a prospective client never says “No, Thank You”.
- She also explains what it means to super niche, which is what every brand (including you) needs to do and how that leads to all content that you share.
- I’ve struggled with being clear about my messaging in my business. Chala demonstrates how she helps her clients create clarity with their super niche. And, as you will hear, I have finally clarified mine now.
- Chala even turns the table and begins interviewing me during this conversation.
Resources Mentioned In This Episode:
- Book: There’s No Plan B for Your A-Game: Be the Best in the World at What You Do, by Bo Eason
- Book: Judgment Detox: Release the Beliefs That Hold You Back from Living A Better Life Paperback, by Gabrielle Bernstein
Connect with Chala
- Website: Repositioner.com
- Tuesday Tea: https://program.repositioner.com/tuesdaytea
- Facebook Group: The B2B CEO Society
- Book Download: Repositioner.com/Gift
- LinkedIn: Chala Dincoy
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Thank you for listening to The Authentic Leader Show Podcast.
I look forward to hearing from you. Until then, remember, you don’t need to be a leader of leaders. Just be the leader others want to follow. Be, an Authentic Leader.
